content & copywriting
How your website is written is just as important as the design.
Not only must the content be informative and engaging but it is also crucial in your SEO strategy. The quality your content should be integral to your inbound marketing strategy as, undertaken correctly, this will drive up traffic and ultimately leads to your website.
Activities such as regular blog postings, writing news articles or publishing a series of informative guides all creates content.
This then gives you engaging and relevant material to share on social media which not only helps to promote your position as a leading voice in your industry but it opens a conversation channel with prospective customers creating a new sales channel.